Spreading the Pain to Europe: Car Sales Fall 25.3% in November
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If you still think the depression in new car sales is limited to the Detroit Three, or even to the U.S. market, you're not paying attention. JATO Dynamics, a global automotive data and intelligence firm, reports that sales in Europe fell 25.3 percent in November '08, compared with November '07, to 924,936 units. For the first 11 months, sales fell 7.1 percent, to 13.6 million. JATO cited Audi for losing only 1.1 percent in November, thanks largely to the new A4 sedan. Romania's Dacia, now run as Renault's bargain brand, posted a 27.9 percent increase, but that's mostly because the brand expanded its range with its new Sandero model.
Small-volume Japanese and European brands also had increased sales: Nissan, up 9.9 percent, to 28,971, Mazda, up 2.4 percent to 5,356, smart, up 12.1 percent to 10,486, Subaru, up 10.5 percent to 4,439 and Jaguar, up 13.3 percent to 4,120. For reference, be aware that Chevrolet sold 9,469 Malibus in November (GM's only gainer), up 31.3 percent.
For the first 11 months of '08, General Motors' European divisions sold 32,000 more vehicles than Renault, making it third in sales behind VW and Ford. It was the biggest loser in Europe in November, however, dropping it to fourth place for the month.
Here's JATO's top ten for November:
- Volkswagen: 110,034, down 18.9 percent
- Ford: 80,979, down 16.3 percent
- Renault: 73,628, down 22.6 percent
- Opel/Vauxhall: 61,780, down 37.1 percent
- Fiat: 59,517, down 23.8 percent
- Peugeot: 58,948, down 23.8 percent
- Citroen: 55,441, down 24.3 percent
- Audi: 50,292, down 1.1 percent
- Mercedes: 45,460, down 22.2 percent
- BMW: 43,357, down 28.5 percent
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