CTS: Compact or Midi?
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Here's one for you: Does the Cadillac CTS, our Car of the Year for 2008, more directly compete with so-called compact (although they're really not that small anymore) sport sedans like the BMW 3 Series, Audi A4, and Mercedes-Benz C-Class, or the midsize versions, such as the E-Class, A6, and 5 Series?
The Caddy is priced more like the 3/A4/C group of cars. Yet, it's dimensionally closer to the 5/A6/E genre.
There's no standard V-8 option, such as with an E550 or A6 4.2 (forgetting the CTS-v, AMG and M models, etc.), so that's one factor. And what about cross shoppers? Would 5/A6/E intenders really consider the CTS as a high-value alternative to the German standard bearers? Or do they not care? Will Cadillac's real competition be the upcoming Lincoln MKS?
This can be pitched and spun multiple ways. What do you think?
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