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The Ugliest Rolls-Royce Ever? Take 2

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Hey, Markus (and everyone else), check this out. Saw your blog entry about the Vignale-bodied Rolls for sale at the Blackhawk Exposition at Pebble Beach. I agree, this creature sucks eggs.



Let me submit another entry for this not-so-august title. Check out the attached camphone snap of a Phantom Drophead painted this intoxicating (or toxious) combination of bright and I mean bright yellow with black trim. This nighttime photo does it no justice, and if it makes you feel better (or worse) know that the entire interior is trimmed in the same shocking combo.

Note that there is no stainless hood or wood deck here; it's all just yellah. I had seen the earlier in the day, and recalled a comment from DHC's launch program I had attended a year ago. Seems this particular customer paints ALL his cars the same colors, whatever their breed. I know, I know; everyone's entitled.

Time to vote. Which Rolls is uglier, Frank's '54 custom bodied Wraith, or my Screaming Yellow Zonker Drophead Coupe?

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The Ugliest Rolls-Royce Ever?

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I was strolling across the Peter Hay Golf Course just above the Lodge at Pebble Beach, when suddenly the vision of this incredibly malformed automobile filled my view. It probably should be curtained off with warning signs so as not to startle people into sudden cardiac arrest or other life-threatening maladies. I was ever so relieved to learn that it was a one-of-a-kind bespoke creation, and it's likely to remain parked on the golf course for the remainder of the weekend, so no more unanticipated encounters are likely.



1954 Rolls Royce Wraith Vignale side

The Blackhawk auction brochure says this 1954 Silver Wraith Vignale was built on a long-wheelbase chassis custom-ordered by Joseph Maschuch of New York. It's unclear how many of the various styling cliches that were trowelled onto this monstrosity he personally ordered, but he reportedly insisted that the engine block, head, generator, starter, air cleaner, carburetor, and intake manifold be painted green and the rocker cover and underhood pipes be highly polished or chromed.

1954 Rolls Royce Wraith Vignale rear

Could he possibly have wanted the rear axle tucked right up directly under the back seat? Well, maybe. Beneath the right rear seat is a toilet that dumps onto the ground. I didn't stick my head under there, but perhaps the right rear halfshaft includes some sort of impellors to chop up whatever's being flushed. (Note, there are no curtains installed now, so this convenience was probably only employed at speed.) Curiously, the brochure indicates the toilet was used mainly to keep champagne chilled. Mr. Maschuch was clearly an exceedingly eccentric customer. Other interesting features: electric front seats, a full bar, and a television. The expected price? $550,000! That'd buy at least 10 or 15 Camargues, which altogether wouldn't be as homely. Oh, well, somebody will love it...

1954 Rolls Royce Wraith Vignale badge
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Rolling in the Rolls-Royce Phantom Coupe

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At 100 mph you can't hear the clock in the new Rolls-Royce Phantom Coupe. That's because the clock doesn't tick. But you can't hear much of anything else, either, apart from the rustle of wind around the A-pillars. It might be the sportiest Rolls-Royce ever -- faster than a Porsche Boxster to 60 mph and boasting a myriad of detail changes to suspension, steering, and transmission tune designed to sharpen the its responses -- but the Phantom Coupe is first and foremost a luxury car.



I've just spent two days and about 600 miles in the Phantom Coupe, driving from the factory at Chichester in the south of England to Crozet, just outside Geneva. A long-distance trip like this is exactly what Rolls-Royce says the car was designed to do, though in truth the folks who can afford to spend $400,000 on a two-door coupe are more likely to use their Rolls-Royce-powered private jet for the journey.

I guess that only goes to prove money is wasted on the rich because the Phantom Coupe is a very pleasant device in which to cross a continent. Under a hood long enough to double as the flight deck of a Nimitz-class aircraft carrier is the now-familiar BMW-based 6.75L V-12, with 453 hp on tap at 5350 rpm and 531 lb-ft of torque at 3600 rpm. Rolls-Royce claims 75 percent of the torque is available from just 1000 rpm, though, in practice the big V-12 likes to rev, becoming more responsive as engine speeds build.

While much of the rolling stock -- front and rear suspension, hubs, wheels, brakes -- is shared with the Phantom, the Coupe rolls on a wheelbase that's 9.85 in. shorter than the sedan's. The smooth-shifting ZF 6HP32 six-speed automatic transmission is also shared. Detail changes include revised spring rates to stiffen the ride, a thicker rear stabilizer bar to improve turn-in, and reprogrammed power steering. The brake modulation has been tweaked to provide more aggressive tip-in, and the transmission has been remapped with different shift points.

Even so, the Phantom Coupe feels...languid. Its natural rival, the Bentley Brooklands coupe, launches like a Saturn V, accompanied a rolling-thunder soundtrack that resembles the USS Missouri delivering a broadside. The Rolls oozes away from a standstill with the quiet murmur of a Buckingham Palace garden party. Hit the sport button on the giant steering wheel, and the car will launch in first gear instead of second and hold on to each gear longer. Selecting sport mode also sharpens the steering response, though in no way could you call the result truly sporty.

Rolls-Royce Phantom Coupe rear three quarter view

Like the Phantom sedan, the Coupe is best driven with your fingertips, guided rather than hustled. Driven smoothly, the Phantom Coupe is deceptively quick, though it's clearly best suited to fast, open roads than sinuous mountain passes. On the freeway it's so smooth, so quiet -- and so big -- you easily find yourself wafting along at an effortless 100 mph.

I arrived here at Crozet a few hours ago, relaxed and ready to watch the sunset with a chilled glass of champagne on the hotel terrace. Instead, I came back to my room to write this and a first-drive story for Motor Trend magazine. Like the rest of us, I might not be able to live how the super-rich live. But at least I've driven their car.

We'll have a more complete story on the Rolls-Royce Phantom Coupe -- with more photos -- here at motortrend.com in the next couple of days.

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BMW GPE08 Day 1: Rolls-Royce talks up its new small saloon

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This week marks the beginning of BMW Group Press Event 2008, a veritable orgy of information on all the latest from Rolls-Royce, BMW and MINI.

Night number one kicked off with the guys from Goodwood -- Rolls-Royce. No drives, chauffeured or otherwise, just dinner and conversation with several key executives, including Chairman and CEO of BMW North America, Tom Purvis, and Chairman and CEO of Rolls-Royce, Ian Robertson, as well the global premiere of a new Rolls-Royce model.



We've agreed not to release any information on that model until the embargo breaks at 12:01am Sunday morning, but in the meantime, we can offer up some very interesting information about how Rolls is doing and what have they in store for the future -- including some tidbits on the rumored small Roller.

Here are the goods:

* The new, smaller Rolls-Royce should debut in 2009 as a 2010 model and is internally coded the RR4, following the naming convention for the Phantom (RR1), Drophead (RR2), and model whose name will be revealed on Sunday (RR3)

* RR4 is significant for the brand as show of strength and expansion. Rolls-Royce had record sales in 2007, breaking the 1000 unit sales mark (1010 vehicles sold worldwide) for the first time ever. Understandably, it is looking to expand production capacity with the introduction of the RR4. To this end, Rolls-Royce's sole plant, on Lord March's 12,000 acre estate in Goodwood, England, has recently been expanded to include a new assembly line and another shift (up from one shift to two) that should double output. For a company that only sold 300 units in 2003, this is big news indeed.

* RR4 should retail between $250,000-280,000, which puts it squarely in Bentley Arnage territory, though it should be sized more like the smaller Flying Spur. Rolls-Royce executives are quick to point out that there are few comparisons in this competitive set, not just in price, but objective -- smaller and sporty, but still the utmost in ultra premium transportation.

Graham Biggs, Rolls-Royce Corporate Communications Director, put it this way, "In the $100,000-200,000 price range, there are lots of cars. The RR4 buyer might have had a Flying Spur, an S-Class, or 7-series, but is looking to upgrade."

* Though it will be built in Goodwood alongside the Phantom and Drophead, the RR4 will not share architecture and will built on the new line. RR4 will share technology from BMW, including engine parts and electronics (iDrive) but only where it makes sense. Biggs explains, "It makes perfect sense to use BMW tech, but not at customer touch points; where customers, see, feel, etc..."

More interesting news from Ian Robertson, Chairman and CEO of Rolls-Royce on the current state of the brand:

Rolls-Royce Phantom long wheelbase

* Of the 1010 Rolls-Royce models sold globally in 2007, just under 400 went to the United States, making it far and away the largest market. The UK was second with 130, while China finished a strong third at 110 units sold. That fact is particularly interesting, given that all Chinese buyers pay a 300 percent tax, which turns a $400,000 Phantom into a cool million car.

* Which are fourth and fifth largest markets? Taken together, the United Arab Emirates accounts for fourth place, but if you separate them into their respective countries, primarily Abu Dhabi and Dubai, Japan moves from fifth to fourth.

* The split between the owners that prefer to drive or be chauffeured is also telling. In North America, Robertson says 90 percent of Rolls-Royce owners drive their cars. In Asia and the Middle East, the ratio is reversed -- 90 percent of owners prefer to be driven.

* Buying habits also say a lot about North Americans. We're the only market where the dealer specifies the cars that are to be sold, partly because the North American consumer is impatient and will not wait the 4-5 months it would take to custom build a Phantom, or join the 18-20 month list for the Drophead. Apparently, we Norte Americanos want it now, and want to drive it right off the lot.

* Asia is different, says Robertson. There the customers are excited about the bespoke business model, and are perfectly happy to wait 10-12 months as their car is built to order. In fact they will often visit the factory one or two times to check out the progress on their vehicle and make last minute changes. Robertson says the Asian consumer seems to enjoy on the uniqueness of the car; in fact they sell more extended wheelbase (EWB) models in Asia because the longer chassis allows for greater customization.

* On the topic of the long wheelbases, you should know that due to the aluminum space frame construction of the Phantom, you don't have to stop at the 10-inches of extra wheelbase on the EWB. If you'd like a longer saloon, Rolls-Royce can accommodate nearly any length you'd like -- though the typical extensions are 15.7-inches (400mm) and 47.2-inches (1.2 meters), at which point you get another set of seats (facing the rear) and doors that open ahead of the scissoring rear doors. As far as the breakdown goes; EWB Phantoms make up 90 percent of the models sold in the Middle East, 60 percent in China, and only 10 percent in the US.

* If a custom EWB is not enough, Rolls-Royce also sells an armored version of the Phantom, which Robertson admits adds a lot of weight and complexity, since their armor is rated at a Central European Norm (CEN) protection level of B7. This means it will stop most standard military-grade small-arms fire and explosives, including mines, hand grenades, and those cool plastics you see in movies. For armoring, Rolls use of aluminum presents some problems, since heavy steel plating and aluminum don't mix. Special measures must be taken to insure that corrosion via electrolysis doesn't occur at the places where the two come together.

* More interesting sales trivia overheard: In the UK, BMW's Rolls-Royce marque outsells Mercedes-Benz's Maybach brand ten to one. No idea what the ratio is in the U.S., but the single largest Rolls-Royce dealer in the world's biggest Rolls-Royce market is just down the street from our office in Bevery Hills, California.

And that's it for day one of the BMW Group Press Event 2008. Check back with us regularly, as over the next three days we'll have drive reports on the BMW M3, 128, and MINI Clubman. Stay tuned.

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Oldest surviving Rolls-Royce sells for more than $7 million

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The vehicle pegged as the world's oldest surviving Rolls-Royce, a 1904 10hp Two-Seater, was recently sold by Bonhams auction house for 3,521,500 pounds (or $7,117,856 at the current conversion rate), resulting in the breaking of two auction world records: highest price paid at for a Rolls-Royce and highest price paid for a pre-1905 automobile.

First displayed at the Paris Auto Salon in Autumn 1904, the Rolls-Royce was then displayed the following February at London's Olympia show -- the same location where it sold at auction 102 years later. Having passed through the hands of a number of owners through the years, the car was treated to a four-year-long restoration in the mid-1950s and more recently, has stayed with the same owner since 1978. It is currently said to be in fine running order, with routine maintenance being performed to keep it on the road.



The Rolls-Royce was sold to a UK-based collector via telephone, after outbidding four other potential buyers. The new owner plans to keep the car in the UK where it may compete in vintage car events.

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The Rich are Different...

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"We have just sold our 1500th Phantom in the U.S.," the man from Rolls-Royce murmured to me the other week. That means over the past five years, this country has accounted for about half the total number of Phantoms sold worldwide. And the demand shows no sign of slackening: While we mere wage slaves worry about our shaky mortgages, our maxed-out credit cards, and a dollar that's worth little more than a peso, sales of the $340,000 super-luxury sedan are as robust as ever.

Even more staggering, the next two years' allocation of the $407,000 Phantom Drop Head Coupe has already been sold. "In fact, we could probably take the entire world's production for the next two years and still not meet demand," said my Rolls-Royce source. Memo Wall St: Crisis? What crisis?



The rich, as F. Scott Fitzgerald once observed, are different from you and me. I remember when the Phantom was launched in 2003, more than a few of my colleagues openly questioned whether there were enough people in the world with the means to spend what many of us would spend on a reasonable house on something they would only park in their garage. Apparently, there are.

So here's a profile of your typical Rolls-Royce Phantom owner: They generally own two to three homes and have five to seven cars, with typically a Mercedes-Benz S-Class, a Bentley, and a Range Rover (well, you need something to run down to the marina) among those sharing the garage with the Phantom. One in three has access to a private jet, and most have at least $1 million sitting in the bank not doing much.

The Unites States is unique in that it's the only country in the world where Rolls-Royce dealers routinely hold inventory. Elsewhere, buyers spend time ordering their Phantom exactly to their requirements ("You want leather the same shade as your wife's favorite Chanel bag? No problem, sir") and some even travel to the factory to watch their car being built.

Not here, though. Between 80 and 90 percent of buyers walk in, check out a Phantom on the showroom floor, and drive it away that afternoon. Financing is not an issue, as basically most of these guys effectively pay cash. They drive a hard bargain, however, says my source: "These are smart business people and tough negotiators. They are not careless with their money." Very few Phantoms are leased.

For that reason, perhaps, even though Rolls-Royce boasts a bespoke color palette of 44,000 different hues, some 40 percent of Phantoms sold here are black, with white, silver and dark blue accounting for the majority of the rest. Boring lot, these dealers, though you probably wouldn't want to bet your commission on trying to shift a salmon pink Phantom on spec, either. Even so, the typical Phantom runs about $20,000 to $25,000 in options, usually special wood and leather trim combinations chosen by savvy dealers. Triple black -- black paint, black leather, and black piano-finish wood -- has been a popular seller. Pictured is the Rolls Phantom Tungsten, a special-edition model that sounds perfect for U.S. showrooms.

I find all this faintly depressing. The Rolls-Royce Phantom is a glorious automotive experience. I love the stately manner in which a Phantom glides down the road, even at 100 mph. I love the imperious view over that long runway hood, past the Spirit of Ecstasy. I love the lounge room interior that quietly reveals the high technology contained within only when you need it.

Riding in a Phantom seems to make this hyper-wired, interconnected, multi-tasked world run a little slower, which is why it's one of the few cars in the world that truly makes you feel special, that truly defines that much abused term -- luxury. Yet most of these guys seem to put no more thought into buying one than they would plucking a new Camry off the lot. F. Scott Fitzgerald was right. The rich are different from you and me.

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Rolls-Royce releases first details of new coupe

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Rolls-Royce has confirmed that it'll be releasing a production version of the Phantom-based 101EX concept coupe seen at the 2006 Geneva motor show. The announcement comes a day after BMW chairman Norbert Reithofer announced that a coupe will be joining the Rolls-Royce lineup as part of the company's new strategic direction.



The yet-unnamed coupe will be slightly shorter than the Phantom, with its suspension and chassis slightly retuned to place more emphasis on the driver -- within the constraints of being a Rolls-Royce. The 6.75-liter V-12 will be unchanged from its 453-horsepower and 531-lb-ft output in the Phantom and Drophead Coupe. Price will be somewhere between the Phantom's $340,000 and the Drophead Coupe's $407,000, with production beginning next summer.

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World's oldest Rolls-Royce to be sold at Bonhams auction

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We already told you that Bonhams and Butterfields will be auctioning off what is thought to be the world's oldest Cadillac, built in 1903, at its Quail Lodge event this Friday in Carmel Valley, California. Now the auction company has announced that the world's oldest existing Rolls-Royce will be present as well.

The 10-horsepower 1904 Rolls-Royce seats two people and was built the very same year the U.K.-based luxury automaker was founded. This particular car was shown at the 1904 Paris Auto Salon and at the London Olympia Show early the following year. Subsequently the Rolls passed through three different owners in its 103-year lifetime, the most recent of which has owned the car for 30 years. It was restored once in the 1950s.



Though the Rolls will not cross the block at the Monterey event -- it is on preview for potential buyers at this December's auction in England -- it is a unique opportunity to view the oldest remaining vehicles from two iconic luxury automakers, built just one year apart. The Rolls-Royce is expected to sell in the $2 million range.

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2009 BMW X6: Perfectly pointless

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I grabbed the keys to the BMW X6 last night. By the time I got home I was wondering whether, in a quiet corner of the FIZ, BMW's giant engineering center in Munich, a bunch of engineers were crying into their weissbier over this thing.



2009 BMW X6 rear three quarter

Don't get me wrong, the X6 -- in this case the six-cylinder version -- is an impressive piece of work. The 3.0-liter turbocharged engine is smooth and torquey and punches the X6 hard away from the lights. The ride is beautifully controlled, a huge improvement on the first-gen X5, which bounced around like a Conestoga wagon on the Oregon Trail. It changes direction with near sport-sedan alacrity.

But driving the BMW X6 hard is a bit like watching an elephant tap dance -- you're left faintly bemused by the whole act, but not entirely sure it belongs anywhere outside a circus. I couldn't help wonder how much time and effort it took the BMW engineers to make this 4894-pound truck perform like, well, a BMW. More to the point, I wondered whether deep down the BMW engineers, car guys all, thought the X6 a waste of their talent. You see, good as it is, the X6 is still a truck. A perfectly pointless truck.

2009 BMW X6 side

A Ferrari 599GTB has a point. A Toyota Prius has a point. A Ford F-150 has a point. But what, exactly, is the point of a BMW X6? Despite all the clever engineering, it still manages to artfully combine all the disadvantages of a tight-fitting coupe with all the downsides of a big SUV. The result is a vehicle that can't go off-road or carry as much stuff as a regular SUV and doesn't quite go around corners as well -- or use fuel as efficiently -- as any comparable BMW car.

I guess the point the X6 proves is the auto business has long ceased to be about transportation. The auto business is really a fashion business. The X6 exists only because BMW's marketing mavens are convinced there are enough of you out there who want an SUV that thinks it's a coupe. And judging by the approving looks and thumbs up grins our test X6 is generating on L.A.'s streets, it seems they might be right.

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The BMW M3 is my perfect car -- for now

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I think I'm in love. I've just put in 300 hard-driving miles at the wheel of a BMW M3 coupe fitted with BMW's new seven speed dual-clutch transmission. That Porsche Cayman S I once lusted after is, like, so over. This M3 is now the answer to the question I'm always asked at parties: "If you had to drive just one car, what would it be?"



Hold on. What about a Ferrari 599GTB? Or an Audi R8? Yes, I love them both, but I know I'll never be able to afford to own either. The M3 is different. Sure it's expensive -- the car I was driving this morning stickers at $72,795 -- but I like to dream that once the kids are through college in a couple of years, I might just be able to make that nut if I work hard enough.

I liked the new M3 from the moment I drove it in Spain last year. But the dual-clutch transmission takes the car to a whole new level, providing the perfect synthesis between the hair-trigger 4.0L V-8 under the hood and the preternaturally alert, agile chassis.

I ran close to 100 miles on deserted switchback roads this morning, and this car made me feel like Robert Kubica on a qualifying lap. I went deeper under brakes, punched harder out of corners, pinballed faster through switchbacks than I've ever done before, the transmission firing off shifts as fast and crisp as those in Kubica's BMW Sauber F1 racer as I fanned the paddles.

In full commando mode (a button on the center console allows you to choose from five different shift speeds), you get a touch of shift-shock as the transmission harnesses the rotational inertia of the engine as it sheds revs to ensure there's absolutely no delay in forward motion. Downshifts are accompanied by an instantaneous explosion of revs.

2008 BMW M3 side view

Default setting is midway between race fast and schmooze slow and delivers the same neat shifts as you get in the VW and Audi dual-clutch trannies. In schmooze mode, it's as seamless as a CVT, a million times better than the dull-witted SMG that blights the M5, and making the regular six-speed stick feel like you're wrestling a tire iron through a drum of molasses.

Would I take the dual-clutch M3 over the similarly priced Nissan GT-R? In a heartbeat. The GT-R is an awe-inspiring piece, a triumph of technology. But it's about as engaging to drive as a PlayStation console: a curiously soulless contraption that staggers you with its sheer performance, but leaves you wondering whether it actually needs you behind the wheel at all.

And the more you drive the big, heavy GT-R, the more you become aware an awful lot of computers are working awful hard to keep the whole thing on the road. You feel sheer mass working against the Nissan every time you change direction, and the gigabytes sweating to keep up. It works its front tires very hard, and all the on-board systems are designed to convince you otherwise.

Nissan GT-R side view

The M3 is lighter, more agile, more truthfully tactile. There's more front-end grip and more clarity in the steering. You know exactly what every corner of the car is doing, all the time. Caught out by a vicious crest on the exit of a swooping turn, I felt the M3 get airborne, then felt it land, cat-like, the touchdown of each wheel clearly telegraphed. On this morning's roads -- sometimes smooth and sweeping, but more often lumpy and laden with tight curves and sudden heaves and crests -- I truly doubt the GT-R would have been much faster.

And when the fun finishes; when you have to schlep back down the freeway, or through stop-start traffic downtown, the M3's the far nicer car to live with. The ride, though still firm, is more compliant, and there's far less crashing and banging from the suspension. The BMW's transmission has none of the audible grumbling and clunking of the GT-R's dual clutch unit, either. The M3's rear seat is more useable, and so is its trunk.

The GT-R looks like it jumped off the pages of a manga comic. The M3 is as suave as George Clooney in a Brioni tux. It's at once a truly inspiring sport sedan and a genuinely relaxed, sophisticated daily driver. Now, where's that 401(k) paperwork?

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2009 Motor Trend Sport/Utility of the Year Contender: BMW X6

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Probably no vehicle in this year's field generated more buzz -- pro and con -- than the BMW X6. "Considering its heft, this bad boy handles really well on the pavement," writes Floyd. "Useless but somehow cool," notes Stone. "Feels like a cheetah disguised as a brick," adds Kiino.



2009 BMW X6 side view

BMW's new SUV without the "U" doesn't really know what it is. It's big and immensely heavy (nearly 5000 pounds), yet seats only four (sort of) and offers limited luggage space in back. It's pricey enough to char your American Express Black Card: more than $63K as-tested with the twin-turbo six and easily a good $10 grand more for a similarly optioned twin-turbo V-8 xDrive 50i. It rides tall like an off-roader, but would prefer not to get dirty. Visibility is limited, particularly to the rear. The sport-biased chassis will hammer your backside if the tarmac picks up any lint.

And yet...on the right road the X6 performs as if it never heard of Sir Isaac Newton. 5000 pounds? So what? Even with the "base" twin-turbo six, the X6 whooshes to 60 mph in just 5.9 seconds (engine and six-speed auto flow and fly like a champion figure-skating pair).

2009 BMW X6 rear three quarter view

Handling prowess can be breathtaking; more than one driver remarked that the X6 hoovered through turns "easily 10 or 15 mph faster than anything else." Yes, the X6 has its charms.

So do you think the 2009 BMW X6 ultimately has what it takes to take home the title of 2009 Motor Trend Sport/Utility of the Year? Find out who the winner is at midnight eastern time on Oct. 16.

2009 BMW X6 interior
2009 BMW X6 engine


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2009 BMW 750Li: Stalin Would Be Proud

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You remember those old Cold War stories about CIA analysts checking official photographs of Stalin and his generals reviewing the annual May Day parade in Red Square? Every so often they'd find one of the generals had disappeared. A closer look revealed he'd been carefully airbrushed out. It was as if he'd never existed.



2009 BMW 7 Series front view

The 2009 BMW 750Li is a bit like that: It carefully airbrushes away everything that made its predecessor, the E65, one of the most confronting BMWs ever built. The "Bangle Butt"? Psssht! The tank-like proportions? Psssht! The dash that looks like a piece of furniture; the column-mounted shifter; the odd-ball seat controls: Psssht! Psssht! Psssht! All gone. Walk around the new 7 Series, and it's as if the E65 had never existed. (Note: the new 2009 7 Series is pictured at left, the E65 7 Series is pictured below)

The irony is the E65 has been the most successful 7 Series in BMW's history. Despite continual carping from the world's automotive media over the car's uncompromising aesthetic, BMW has sold over 344,000 units worldwide. America liked the E65 a lot -- the U.S. accounted for 35.7% of total sales, more than twice the number of the second most popular market, China. Germany? BMW's home market accounted for just 13% of total sales.

2009 BMW 7 Series rear view

BMW is clearly hoping the new 7 Series will build on that momentum -- and win over buyers put off by the E65's confrontational design and counterintuitive user interfaces.

If that's the case, first impressions suggest BMW is on target with the new 7 Series. Everywhere we went with the car during our drive in and around Dresden, Germany, the locals expressed their approval of the new design. They all knew about the old one; they all agreed this one looked better.

The final signoff of the E65's design happened amid huge turmoil at BMW in early 1999. First, chairman Bernd Pischetsrieder was forced to resign over the alarming losses at Rover Group, the ailing British automaker whose purchase he'd largely engineered. Within hours, product chief Wolfgang Reitzle, Pischetsrieder's logical successor, had blown his chance for the top job with an unbelievably ham-fisted attempt to secure the unquestioning support of the board. He, too, was shown the door. Joachim Millberg, a bureaucrat barely known outside BMW's iconic headquarters building in Munich, was made chairman.

The mercurial Reitzle, long regarded as one of the best car guys in the business, has always insisted privately he only approved the E65's design as an interim measure; that he always intended to go back and fix the 7 Series once Pischetsrieder was gone. "They have given my car sad eyes," was all he'd say on the record, referring to the E65's hooded headlight design. But most critics would argue the E65 needed a lot more than happier headlights.

E65 7 Series front view

Maybe Reitzle -- and the rest of the BMW board -- meant for the E65 to be deeply controversial; meant it to be a like-it-or-loathe-it design that no one could mistake for anything else. Why? Because they realized BMW had become one of the world's most successful and profitable automakers using a fairly singular design language and that they had run out of adjectives.

The turning point was the E46 3 Series. While the revisionists among my colleagues later lauded this car as one of the best-looking BMWs ever, that certainly wasn't the chatter around the dinner tables at the car's launch in Spain in 1998. Basically, the media view was the E46 was a ho-hum car to look at, just another cookie-cutter BMW and not enough of a step-change from the previous-generation model. For a company whose reliance on the 3 Series was total -- it still accounts for over half of total BMW sales -- the notion folks might be getting bored with it must have been worrying. Chris Bangle, the relatively new BMW design chief, was at the launch. He certainly heard the chatter.

E65 BMW 7 Series rear

You don't mess with success, however. Simply ripping up the 3 Series playbook would have been an unacceptable risk. The 7 Series was another issue, however. Here was a model that had always struggled in the shadow of Mercedes' all-conquering S-Class. Even the audacious 1987 launch of the 750i version, powered by the first German V-12 in more than 50 years, had failed to make a dent in the S-Class' blue-chip reputation and the world's best luxury sedan. Unveiling a bold, even shocking, new design language on its most expensive new model wasn't as counter-intuitive a move as it might have seemed: With the 7 Series BMW had nothing to lose.


The E65 7 Series changed the world's view of BMW and set in train the strategy to devolve BMW design away from the cookie-cutter system where each model range looked like a scaled version of the other, a strategy that would also allow BMW to move into new market segments such as SUVs. You can argue the relative merits of the various BMWs designed on Chris Bangle's watch -- some are way better than others -- but there is no doubt each is strikingly different from the other, while retaining a strong BMW design identity.

The E65 may have been a design too far, but you could argue it did precisely the job it was intended to do. The new 7 Series dials back the extremism and dials in some old-school BMW DNA, such as the long dash-to-axle ratio, stronger shoulders on the body side, lower H-point, and the center stack angled toward the driver. There's even an echo of the famed Hofmeister kink stamped into the C-pillar for emphasis. And this time, no one finds it boring.

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Lamborghini Super Trofeo stars in one-make race series

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Click above for a gallery of the Lamborghini Super Trofeo racer

Ferrari does it. Porsche does it. And now, Lamborghini is going to do it, too. "It" is a single-make race series, and Lambo's will showcase a competition-spec Gallardo LP560-4 dubbed the Super Trofeo. Each race will feature 30 of the cars, piloted by deep-pocketed private owners, dealer teams, and a single, Lambo-sponsored "celebrity driver" who'll change from race-to-race.

The Super Trofeo racer weighs in at 1300 kg/2866 lb and is spec'd out with all the requisite safety equipment; race-specific chassis adjustments, ABS brakes and wheels; Pirelli slicks; new instrumentation; and aero tweaks. The powered-up 5.2L direct-injected V10 sends 570 horses to all four wheels via the automaker's e.gear six-speed sequential gearbox. If you have the itch, head to your Lamborghini dealer with €200,000 -- that's the buy-in fee for the car and parts package. Each race will offer trackside support and parts sales to participants, who get to cool their heels in luxury at the Lamborghini Village that'll be set up at every venue. It all kicks off next May at Silverstone. Head over to the Super Trofeo website for the rest of the schedule and additional info. Thanks to Mobius for the heads-up!

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